It's hard to find good quality socks these days. Years ago, I used to wear all-grey socks that I believe were from Fruit of the Loom. Of course, over time, the band at the top of the socks stretched out, until eventually the socks kept falling down and I had to get rid of them. After that, I purchased some navy blue cotton socks at the store that were supposed to provide extra warmth during the winter. Unfortunately, not only did they have the exact same problem with constantly falling down to my ankles, but for the first several months of using them, my feet kept getting blue pieces of cotton stuck to them whenever I took the socks off. After doing some research online checking out reviews of different brands, my decision came down to one of three choices -- going back to Fruit of the Loom, or trying out Hanes or Gold Toe. The Hanes socks were the cheapest, but I didn't like how the company imprinted the word "Hanes" on the bottoms of all their socks in big red writing. The Fruit of the Loom socks were my next choice and about $10 cheaper than Gold Toe, but after reading so many reviews about their quality having gone down so significantly over the years, I decided against purchasing them. So that left me with just Gold Toe. Now keep in mind, I'm not the type of person to spend $26 on only 6 pairs of socks, which is why I was a bit hesitant to go with the Gold Toe brand in the first place, which seems to be the most expensive of all the various brands out there. Nevertheless, I decided to give them a try anyway. So far, I've been using these Gold Toe socks for a little over a month and I'm glad I spent the extra money on them. Originally, I thought that crew-length was going to be way too short, so I was trying to find something a little bit longer, but it ended up being just the right size. It goes up about halfway to my kneecap and it's the same height as the old Fruit of the Loom socks I used to get in the past. When I first took the Gold Toe socks out of the packaging, they seemed a little bit small to get my feet into, but now after using them for a bit, they've stretched out to the perfect fit. I don't know how well these socks will last over time, especially with regards to the elastic bands at the top which prevent them from falling down, but so far, I'm very impressed and satisfied. If the socks are still holding up this well a year or two down the road, then I think Gold Toe will be my new go-to brand. It's a shame though that they don't have a greater presence in retail stores. I couldn't find them in any of the stores around here, which is why I had to get them from Amazon.